Aquascutum

The Stone Consultancy undertook an audit of Aquascutum's marketing activity and made strategic recommendations for future activity. The retail strategy recommendations covered both the UK and all Aquascutum's international areas of operation. This included not just retail operations, but also wholesale and distribution channels. Final decisions have yet to be taken on the final strategy, as Aquascutum is a relatively new acquisition for the Jaeger Group.

Consultancy servicies

• Retail Consultancy
• Brand Development
• Sales and Marketing Planning
• CRM strategy, planning and implementation
• Online strategy development and implementation
• Research
• Marketing Audits