Austin Reed

The Stone Consultancy worked with Austin Reed, a leading men's retailer specialising in smart wear, in launching a new store card with full credit facilities.

The new card enabled customers to earn rewards no matter where they shopped. We worked closely with the marketing department to develop a card reward system based on innovative strategic analysis of Austin Reed's customers.

We recognised the huge marketing and sales potential of Austin Reed's customer data and used it to develop a reward card that customers love and works from a business point of view – increasing sale volumes.

Our highly effective customer relationship strategy has enabled Austin Reed to target their marketing campaigns more effectively, whether they are in store, by mail or online.

Consultancy servicies

• Retail Consultancy
• Brand Development
• Sales and Marketing Planning
• CRM strategy, planning and implementation
• Online strategy development and implementation
• Research
• Marketing Audits