Mothercare

The Stone Consultancy has worked for Mothercare, providing a marketing audit and strategy recommendations for their customer relationship marketing. An initial set of strategy recommendations led to a reappraisal of Mothercare's CRM strategy. A second phase of recommendations followed when Mothercare bought the Early Learning Centre, including a tender for possible card providers.

Consultancy servicies

• Retail Consultancy
• Brand Development
• Sales and Marketing Planning
• CRM strategy, planning and implementation
• Online strategy development and implementation
• Research
• Marketing Audits